Entertainment Marketing

Promoting Live Entertainment in a Competitive Las Vegas Market

Media Planning

· Asset Management

· Collaboration

· Photography

· Performance Recap

· Media Planning · Asset Management · Collaboration · Photography · Performance Recap ·

The Strategy

Media Planning

Together, we consider the artist, the spend, and which channels to activate to drive ticket sales. The bigger the act, the bigger the push!
Asset Management

Ad mats are localized and resized for necessary media channels — web, property digitals, social media campaigns, programmatic display ads, out of home, radio buys. Links are generated for tracking purposes and the assets are sent for flight.
Agency Relations

Collaboration is key. We work closely with our agency to determine the way forward, analyzing metrics along the way and pivoting as needed.
Performance Recap

When the final curtain is drawn and the last song is sung, we regroup. We measure ticket sales, KPIs and final spend, and discuss future strategy.

The Assets

An integrated advertising campaign is deployed across multiple channels to drive awareness and support ticket sales. Utilizing a strategic combination of on-property digitals, programmatic display ads, terrestrial radio promotions, paid search, social media campaigns, and our digital billboard network, we begin advertising the show months in advance.