New Restaurant Launch
Supporting the Grand Opening of Meril
by Celebrity Chef Emeril Lagasse
A collaborative and integrated campaign to spread the word! I worked closely with the Meril team, the food & beverage department, our social media team, and our digital media buyers to ensure a successful opening.
Building the Hype & Opening the Doors
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"Coming Soon"
Utilizing the assets and brand guide provided by the Meril Group, I managed the creation of property digitals to display throughout the casino. An image of Emeril Lagasse with a simple tagline — Meril. Coming Soon.
I also had a wrap created for the construction wall and managed its installation, built a landing page on our website and populated it with hours, menus, and an image gallery.
Collaborating with our corporate design team and advertising agency, I created assets for a programmatic display campaign and wrote scripts for :30 radio spots to be produced.
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You're Invited!
As we closed in on an opening date I began the process of ordering collateral for the media and vip events. Invitations, credentials, signage, jumbo menus and a step & repeat for a media backdrop near the stage.
With the RSVPs coming in and opening day drawing closer, we walked the space as a team to discuss run-of-show and the final layout, and began preparing the guest lists and lanyards for distribution that evening.
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Grand Opening & Ribbon Cutting Ceremony
I assisted with the registration process, and photographed the ribbon cutting to provide for press.
As a team, we successfully hosted a memorable evening complete with speeches, live music, photo ops and an exclusive menu sneak peek for ~200 guests including government officials, property partners, local reporters, and social media influencers.
…and I even had the opportunity to meet Emeril Lagasse!
