New Restaurant Launch
Supporting the Grand Opening of Meril
by Celebrity Chef Emeril Lagasse
We present a comprehensive suite designed to facilitate operational excellence and sustained growth.
Building the Hype & Opening the Doors
“Coming Soon”
Utilizing the assets and brand guide provided by the Meril Group, I requested property digitals to display throughout the casino. An image of Emeril Lagasse with a simple tagline — Meril. Coming Soon.
I ordered a wrap for the construction wall and managed its installation, built the landing page and populated it with hours, menus, and an image gallery.
Collaborating with our corporate design team and advertising agency, I created assets for a programmatic display campaign and wrote scripts for :30 radio spots (below) to be produced.
You’re Invited!
As we closed in on an opening date I began the process of ordering collateral for the media and vip events. Invitations, credentials, signage, jumbo menus and a step & repeat.
We walked the space as a team to discuss run of show and the final layout.
Grand Opening & Ribbon Cutting Ceremony
Hosted a memorable evening with speeches, live music, photo ops and an exclusive menu sneak peek for ~200 guests including government officials, property partners, local reporters, and social media influencers.
