Food & Beverage Campaigns

New Restaurant Launch · Meril

In 2026 we partnered with celebrity chef, Emeril Lagasse to bring the tastes of Louisiana to Henderson, NV.

Eat, Drink, & Be Meril

· Eat, Drink, & Be Meril ·

Building the Hype & Opening the Doors

"Coming Soon"

Utilizing the assets and brand guide provided by the Meril Group, I requested property digitals to display throughout the casino. An image of Emeril Lagasse with a simple tagline — Meril. Coming Soon.
I ordered a wrap for the construction wall and managed its installation, built the landing page and populated it with hours, menus, and an image gallery.
Collaborating with our corporate design team and advertising agency, I created assets for a programmatic display campaign and wrote scripts for :30 radio spots to be produced.
You're Invited!

As we closed in on an opening date I began the process of ordering collateral for the media and vip events. Invitations, credentials, signage, jumbo menus and a step & repeat.
We walked the space as a team to discuss run of show and the final layout.
Grand Opening & Ribbon Cutting Ceremony

Hosted a memorable evening with speeches, live music, photo ops and an exclusive menu sneak peek for ~200 guests including government officials, property partners, local reporters, and social media influencers.

Meril Campaign

TELLING THE STORY · Jayde@16

Sushi, Cocktails, & Rooftop Views!

It’s more than just opening the doors, you have to set the table too. How can we initiate the craving? What do we have to offer that’s different? In a market saturated with dining options of all kinds, how can we convey that you want a seat at our table?

"Their attention to detail and commitment to quality truly stood out. We’ve already recommended them to others."

—Former Customer
"Communication was top-notch and the final outcome was even better than we imagined. A great experience all around."

—Former Customer
"Every detail was thoughtfully executed. We're thrilled with the outcome."

—Former Customer